To be the world’s premier purveyor of fine leather bridles, strapgoods and accessories and clothing serving the equestrian community.
- Customers will value the high quality products we provide. We will anticipate their needs and deliver on every commitment we make. We will offer our customers the best possible selection, service, and value for the privilege of being the brand of their choice.
- Partners will be proud to work with us to continually improve our product lines and serve our customers. We will respect their creativity and create brand names to achieve the extraordinary.
- The equestrian community will regard us as responsible and responsive. We will support the rich history of the industry we serve, promote the safety and well being of our customers and their horses, and contribute to a better quality of life.